The Complete Guide to Big Data in Marketing & What You Need to Know
The term big data is often used interchangeably with marketing nowadays. However, it is not just about the size of the data but about its quality and how we can use it to maximize marketing results. The idea is that marketing strategies should be based on the data collected from throughout the organization. New technologies like big data are making this possible. So what is big data? Big data refers to large sets of structured and unstructured information that are so large that they are difficult to process using on-hand…
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